Customer Pain Point Discovery

Uncover and articulate the pain points that drive purchasing decisions.

Prompt Template

Identify customer pain points for:

**Product/Service:** [What you offer]
**Target Customer:** [Job title, industry, company size]
**Job-to-be-Done:** [What they're trying to accomplish]
**Current Alternatives:** [How they solve it now]
**Your Solution Category:** [Type of product]

Generate:
1. Functional pain points (task-related)
2. Emotional pain points (feelings)
3. Social pain points (perception/status)
4. Financial pain points (cost/ROI)
5. Process pain points (workflow)
6. Pain point statements for marketing copy

Pain Point Categories

Functional Pain Points

What's broken or inefficient

• "It takes too long to..."
• "I can't get accurate data on..."
• "The current process requires manual..."
• "There's no way to..."

Emotional Pain Points

How they feel

• "I'm frustrated that..."
• "I'm worried about..."
• "I'm overwhelmed by..."
• "I'm embarrassed when..."

Social Pain Points

How others perceive them

• "My team thinks I'm..."
• "Leadership questions..."
• "I look bad when..."
• "My reputation suffers because..."

Financial Pain Points

Money and resources

• "We're wasting money on..."
• "We can't afford to..."
• "The ROI is unclear..."
• "Hidden costs keep..."

Pain Point Depth Levels

Level 1 - Surface: "We need a better CRM" Level 2 - Impact: "We're losing deals because of poor follow-up" Level 3 - Root Cause: "Reps spend 30% of time on data entry instead of selling" Level 4 - Emotional: "I'm afraid we'll miss our number and I'll lose my job"

Using Pain Points in Copy

Headline: Address the pain directly "Stop Losing Deals to Poor Follow-Up"

Body: Agitate, then solve "When your reps spend hours on data entry, they're not selling. And when they're not selling, deals slip away."

CTA: Promise relief "Get 10 Hours Back Per Rep, Per Week"