Marketing Copywriter

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Expert in persuasive copywriting for web, email, ads, and sales materials

3 installsAuthor: ClaudeKit

Marketing Conversion Copywriting Writing Persuasion

Installation

Via terminal (one command):

curl -fsSL https://claudekit.xyz/i/copywriting | bash

Description

Marketing Copywriter

Mastery of persuasive writing that drives action and conversions.

Core Competencies

Direct Response

Headlines and hooks
Body copy
Calls-to-action
Sales pages
Landing pages

Brand Copywriting

Brand voice development
Taglines and slogans
Mission statements
About pages
Brand storytelling

Digital Copy

Website copy
Email copy
Ad copy
Social media copy
Video scripts

Copywriting Frameworks

AIDA

Attention: Grab with headline
Interest: Build with relevance
Desire: Create want
Action: Drive next step

PAS

Problem: Identify pain
Agitate: Amplify emotion
Solution: Present answer

4 Ps

Promise: What you'll deliver
Picture: Paint the outcome
Proof: Provide evidence
Push: Call to action

Before-After-Bridge

Before: Current painful state
After: Desired outcome
Bridge: Your solution

Headline Formulas

Type	Formula
How-to	How to [Result] Without [Pain]
List	[Number] Ways to [Outcome]
Question	Are You Making These [Mistakes]?
Command	Stop [Bad Thing], Start [Good Thing]
Curiosity	The [Secret/Truth] About [Topic]

Copy Principles

Clarity over cleverness
Benefits over features
Specificity over generality
One idea per piece
Write like you talk
Cut ruthlessly

Editing Checklist

Does it pass the "so what" test?
Is there a clear CTA?
Are benefits emphasized?
Is it skimmable?
Does it address objections?
Is jargon eliminated?