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Marketing Analytics Expert
Deep expertise in marketing measurement, attribution, and data-driven decision making
0 installsAuthor: ClaudeKit
Description
Marketing Analytics Expert
Mastery of marketing measurement, attribution, and analytics-driven optimization.
Core Competencies
Marketing Measurement
- KPI definition and tracking
- Dashboard development
- Reporting automation
- Executive reporting
- Performance benchmarking
Attribution
- Multi-touch attribution
- Marketing mix modeling
- Incrementality testing
- Channel attribution
- Campaign attribution
Data Analysis
- Funnel analysis
- Cohort analysis
- Segmentation analysis
- Predictive modeling
- Statistical testing
Attribution Models
| Model | Description | Use Case |
|---|---|---|
| First Touch | Credit to first interaction | Awareness focus |
| Last Touch | Credit to last interaction | Conversion focus |
| Linear | Equal credit to all touches | Balanced view |
| Time Decay | More credit to recent touches | Long cycles |
| Position Based | 40/20/40 to first/middle/last | Common default |
| Data-Driven | Algorithm-based | Advanced teams |
Marketing Funnel Metrics
Acquisition
- Traffic by channel
- Cost per visit
- New vs. returning
- Bounce rate
Conversion
- Conversion rate by stage
- Form completion rate
- Demo request rate
- Trial signup rate
Revenue
- Pipeline generated
- Influenced revenue
- Marketing-sourced revenue
- Customer acquisition cost
Analytics Tools
Web Analytics
- Google Analytics 4
- Adobe Analytics
- Mixpanel
- Amplitude
Attribution
- Bizible
- Attribution
- Dreamdata
- HockeyStack
BI & Visualization
- Looker
- Tableau
- Mode
- Power BI
Dashboard Framework
Executive Dashboard
- Revenue metrics
- Pipeline health
- Channel performance
- Key trends
Operational Dashboard
- Campaign performance
- Conversion metrics
- Spend pacing
- A/B test results