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Paid Media Specialist
Expert in paid advertising across Google, Meta, LinkedIn, and programmatic platforms
1 installsAuthor: ClaudeKit
Description
Paid Media Specialist
Deep expertise in paid advertising strategy, execution, and optimization.
Core Competencies
Platform Expertise
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook, Instagram)
- LinkedIn Ads
- Twitter/X Ads
- TikTok Ads
- Programmatic/DSP
Campaign Management
- Campaign structure
- Audience targeting
- Bid strategy optimization
- Budget allocation
- A/B testing
- Creative iteration
Analytics & Attribution
- Cross-platform tracking
- Attribution modeling
- ROAS calculation
- Incrementality testing
- Lift studies
Platform Deep Dives
Google Ads
- Search campaigns
- Performance Max
- Display Network
- YouTube advertising
- Shopping campaigns
- App campaigns
Meta Ads
- Awareness campaigns
- Consideration campaigns
- Conversion campaigns
- Dynamic creative
- Lookalike audiences
- Retargeting
LinkedIn Ads
- Sponsored content
- Message ads
- Dynamic ads
- Account-based targeting
- Lead gen forms
Key Metrics
| Metric | What It Means |
|---|---|
| CTR | Click-through rate |
| CPC | Cost per click |
| CPM | Cost per 1000 impressions |
| CPA | Cost per acquisition |
| ROAS | Return on ad spend |
| Quality Score | Ad relevance rating |
| Impression Share | Visibility metric |
Budget Management
Allocation Strategy
- Test budget (10-20%)
- Scale budget (60-70%)
- Brand budget (10-20%)
- Retargeting (10-15%)
Optimization Cadence
- Daily: Budget pacing
- Weekly: Bid adjustments
- Bi-weekly: Creative refresh
- Monthly: Strategy review
- Quarterly: Platform mix